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Does your accounting firm have a Chief Metaverse Officer (“CMO”) or an office in “the Metaverse”?

Does your accounting firm have a Chief Metaverse Officer (“CMO”) or an office in “the Metaverse”?

by Rob Pillans | Jun 16, 2022 | Articles

As an accounting firm coach, mentor and consultant I consume content from Australia and around the world to keep up with developments affecting the profession. I was listening to a podcast from the USA recently and on it the host was interviewing the “Chief Metaverse...
Observations from Accounting Business Expo 2022

Observations from Accounting Business Expo 2022

by Rob Pillans | Jun 16, 2022 | Articles, Events

The Accounting Business Expo was held in Sydney at the International Convention Centre on 28 and 29 April. For those of you who didn’t make it let me give you a taste of what you missed. This was the first ABE since 2019 and it is effectively a combination of...
What is positioning and why is it important for accountants?

What is positioning and why is it important for accountants?

by Rob Pillans | Jun 16, 2022 | Articles

I daresay that to many people most accounting firms are perceived as being very similar. So let me start by saying that positioning is important because it gives you the ability to cut through and separate your firm from the bunch. It makes it easier for you to win...

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