by Rob Pillans | Dec 16, 2025 | Articles, Marketing
Earlier this year I asked sales and marketing guru, Damien Greathead (17) Damien Greathead | LinkedIn to present to some of my larger clients on the subject of marketing. He gave an excellent presentation which he called 5 Marketing Trends for the Modern Accounting...
by Rob Pillans | Jun 16, 2022 | Articles, Events
The Accounting Business Expo was held in Sydney at the International Convention Centre on 28 and 29 April. For those of you who didn’t make it let me give you a taste of what you missed. This was the first ABE since 2019 and it is effectively a combination of...
by Rob Pillans | Jun 16, 2022 | Articles
I daresay that to many people most accounting firms are perceived as being very similar. So let me start by saying that positioning is important because it gives you the ability to cut through and separate your firm from the bunch. It makes it easier for you to win...
by Rob Pillans | Feb 16, 2021 | Articles
Here is a three step process for identifying the right clients and attracting them to your firm. As an accounting firm coach, mentor and consultant I’m writing this in respect of accounting firm management, but the principles can be applied across other businesses. Be...
by Rob Pillans | Feb 1, 2019 | Articles, Marketing
Are your products and services easy to understand and buy? In the space of a week I’ve had two very different experiences which have made me think about how important it is for business to make it easy to actually do business with them. I have a long held belief that...
