Should you outsource your marketing to an agency?

Should you outsource your marketing to an agency?

In my work as an accounting firm coach, consultant and mentor I am regularly speaking with firm owners and managers about marketing. In the current climate where finding great team members is “hard” and finding clients is “easy”, the focus of marketing activity is...
How an accounting firm might use a CRM tool

How an accounting firm might use a CRM tool

Introduction Accounting firms are not merely number-crunching entities. They are service-oriented businesses, seeking to build and sustain long-term relationships with their clients. As such, managing client relationships is a significant aspect of their business...