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Why Modern Accounting Firms Can’t Afford to Stop Marketing

Why Modern Accounting Firms Can’t Afford to Stop Marketing

by Rob Pillans | Dec 16, 2025 | Articles, Marketing

Earlier this year I asked sales and marketing guru, Damien Greathead (17) Damien Greathead | LinkedIn to present to some of my larger clients on the subject of marketing. He gave an excellent presentation which he called 5 Marketing Trends for the Modern Accounting...
Elements of a great accounting firm business plan – part 1 of 2

Elements of a great accounting firm business plan – part 1 of 2

by Rob Pillans | May 25, 2023 | Articles, Business Strategy

As an accounting firm coach, consultant, mentor and facilitator one of the things I get asked to do is facilitate planning days for firms. Each firm has their own name for these events and goes about it in their own way but there are a number of common elements that I...
Setting goals for 2023

Setting goals for 2023

by Rob Pillans | Jan 16, 2023 | Articles

Many of you are aware I’m a big fan of goal setting. In July 2021 I wrote an article – Is goal setting useful?  Drawing on the research I did with some colleagues in our Master of Business Coaching degree, I concluded that goal setting is very useful when done...
Thoughts on attracting and retaining the right people for your firm – part 1 of 4

Thoughts on attracting and retaining the right people for your firm – part 1 of 4

by Rob Pillans | Jul 26, 2022 | Articles

As a coach, mentor and consultant for accounting firm owners and managers I regularly get feedback on the issues firms are facing. There is no question that the number one issue across firms at present is attracting and retaining the right people. In this part 1 of 4...
Does your accounting firm have a Chief Metaverse Officer (“CMO”) or an office in “the Metaverse”?

Does your accounting firm have a Chief Metaverse Officer (“CMO”) or an office in “the Metaverse”?

by Rob Pillans | Jun 16, 2022 | Articles

As an accounting firm coach, mentor and consultant I consume content from Australia and around the world to keep up with developments affecting the profession. I was listening to a podcast from the USA recently and on it the host was interviewing the “Chief Metaverse...
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Recent Articles

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  • Using Microsoft Forms in an Accounting Firm
  • Why Modern Accounting Firms Can’t Afford to Stop Marketing
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  • What’s in M365 – using Bookings inside an accounting firm
  • The non-technical skills that drive firm success
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  • What Specsavers teaches accountants about process
  • What’s in M365? Microsoft Stream for Accounting Firms
  • Risk Management for Accountants: What’s your Plan B?

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